What’s more expensive than a marketing plan? Marketing without a plan.

Ready. Fire. Aim?

We’ve all seen it—and maybe even done it. Executing on marketing without strategy may feel like cutting corners and saving money. But in the end, it costs extra time and money.

What makes a strategy a good strategy?

M3 has a combined 30+ years serving B2B tech and media companies and we’ve seen it all—from bite-sized, iterative strategies that establish brand awareness to aggressive, robust strategies that drive growth by delivering qualified leads to sales.

There is no one answer. There is no one-strategy-fits-all.

Strategies are tailored to fit the business goals, budget, and available resources to execute upon the strategy.

We’ve learned that the BEST strategies are:

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UNCOMFORTABLE
UNCOMFORTABLE

You’re saying, “What?! I don’t want an uncomfortable strategy!” Let us explain. We’re not talking pain, just a mild stretching, slightly beyond the well-worn groove of your comfort zone. So, let your strategy push you a little and leave comfy for cashmere blankets.

DOABLE
DOABLE

Yes, push yourself but keep it achievable. Big, bold bets are recommended but biting off more than you can chew is not.

TARGETED
TARGETED

Every successful strategy gets into the minds of those you are trying to influence (to buy your product, download your app, etc). Defining your audience will help you hit the target but developing detailed customer personas will shoot your marketing arrow right into the bullseye.

TESTABLE & TWEAK-ABLE
TESTABLE & TWEAK-ABLE

A strategy is not a static creation. It is a living, breathing part of your business that’s meant to bubble over and spill a bit as you test out hypotheses to see what works and more importantly, what doesn’t.

What kind of strategy is right for my business?

Glad you asked. Start by getting clarity on your:

  • Business goals

  • Marketing budget

  • Urgency (how fast do you need to see results?)

  • Resources (do you have team members who can execute the plan?)

“The M3 team was awesome to work with and quickly became an integral part of our team and our growth. They provided strategic guidance about what was needed to maintain our B2C business and developed a foundational strategy for the growth of our B2B business.” ”
— David Cavise, former CEO, GPX

Pricing & Packages

From the leanest of our offers with “Lite” to our not-so-lean offer of “Enterprise,” we develop customized marketing and go-to-market strategies tailored to your marketing goals, budget and timing.

Customizable packages are available when “Tell It” and “Plan It” are purchased together.

Want to see examples? Take a look at some work we’ve done for other clients.

How do I get started? 

Schedule a 15-minute consult call with us HERE.

Why M3?

Our combined 30+ years in the corporate enterprise world taught us how to create customized and comprehensive marketing strategies based on company business goals, budget, and timing.